JDC West is the most prestigious undergraduate business competition in Western Canada, hosting 1,300 attendees and uniting over 650 delegates from twelve premier post-secondary institutions each year. Over the course of three days, students from British Columbia, Alberta, Saskatchewan and Manitoba showcase their skills in the academic, athletic, and debate competitions. JDC West would not be possible without the support of almost 400 volunteers and dozens of professional partners who bring this elaborate and multi-faceted competition to life.
Experience JDC West in Calgary for the Competition’s 20th Anniversary
Calgary represents the converging interests of Western Canada. From the mountains and valleys boasted by BC, the badlands and oil sands that fuel the prosperity of Canada, to the vast prairies and agriculture in Saskatchewan and Manitoba that keep our country fed: Calgary acts as a “best of all worlds.” Western Canada is unable to be defined by one place or thing, but Calgary is as close as it comes. As our interests converge as a region, the uniqueness and authenticity of the individual has never been more important.
2025’s theme, “Harnessing Authenticity for Success,” pushes competitors to new heights in unlocking the true synchronicity between your authentic and professional self. We’ve all seen the rise in workplace Diversity, Equity, and Inclusion initiatives; in rates of female and minority-owned businesses; in gender-neutral and inclusive language; and in accessibility standards. What we’ve learned is that the bravery to be true to yourself, is what allows you to bring fresh ideas and valuable perspectives to the table. Be creative, be remarkable, be you!
Competition Pillars
Vulnerability
Embrace your authentic selves – strengths and quirks alike. As future leaders navigating exponential change, make self-awareness your anchor. Recognize your strengths, but don’t be afraid to lean on others and ask for help when times get tough. In doing so, JDC West fosters a culture where everybody feels safe to be themselves and seek help, building a community of leaders bound by candor, authenticity and genuine connections.
Empowerment
As our next-generation leaders, when you claim your seat at the table, you will use your influence to expand those tables to include diverse perspectives and uplift others to reach their full potential. Own your stories, embrace your narrative, find your voice and unleash your full potential. Through coaching, mentorship and networking JDC West aims to cultivate authentic leaders who break stereotypes and create welcoming spaces for others to show up as their true selves.
Courage
As future leaders, you must be resilient in your pursuit for authenticity, questioning norms and creating spaces for bold ideas and diverse perspectives. It takes bravery to embrace your true self despite the fear of judgment or rejection. JDC West empowers delegates to stand firm in their convictions, to speak their truth, and to navigate their careers with unwavering integrity.