What is JDC West?

JDC West is the most prestigious undergraduate business competition in Western Canada. The competition is a three-day event that showcases academics, athletics, debate, and an out-of-the-box social competition. This event hosts approximately 1,300 attendees with 650 undergraduate delegates from twelve of the premier post-secondary institutions across British Columbia, Alberta, Saskatchewan, and Manitoba. Annually, JDC West requires the support of almost 400 volunteers and dozens of professional partners to make this elaborate, multi-faceted competition possible.

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1,300 Participants

From across Western Canada

JDC West 2021 Theme

At JDC West 2021, we will explore The Human Advantage. In a world that has become so transfixed with the future of technology, we must remember that creating better humans will always be more important than creating smarter machines. Thus, the Human Advantage asks competitors to confront the human dimensions of today’s world, considering the individual, group, social, ethical and economic consequences that emerge from changes to organizations, industries, and economies. The pillars supporting this theme are: Inclusion, Innovation, and Purpose.

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Host City and Host School

Until now, JDC West has never been held as far east as Winnipeg. A city where two rivers join, Winnipeg has been a meeting place for millennia. With world-class performing arts, an incredible culinary scene and attractions that include polar bears swimming overhead and an architectural marvel that celebrates human rights, Winnipeg keeps moving from the centre of the continent to the centre of attention. The University of Manitoba and the I.H. Asper School of Business are excited to welcome participants of JDC West 2021 to our campus to see The Human Advantage in action.

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Corporate Partners

Power the next generation of business leaders! Your involvement with the competition will not only provide your company with valuable exposure to the top students in Western Canada – but your support will help facilitate this life changing competition for these students. Each one of our partners will truly provide each delegate with an invaluable professional and personal experience.

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Countdown to JDC West 2021

We can't wait to see you all January 15th-17th, 2021!

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